Category: Products

THE CHANGING LANDSCAPE. ARE YOUR PRODUCTS COPING?

As a woman who has just got engaged, planning to marry next summer and a trained fashion designer, dress pressure is high! But being a laid back kind of girl, as is my partner, we wanted to get married outside, in the great outdoors. We’re great lovers of Tolkien and wanted to replicate an eventRead more ⟶

WHAT EXACTITUDE IS YOUR CUSTOMER PROFILE?

Some time ago I was reading an article about a photographer from Rotterdam, Ari Verslui, who was collaborating with a stylist, Ellie Uyttenbroek, to create a series of photos based around the similarities and differences between groups of people who had never met, but shared striking similarities in their appearance. I wanted to share thisRead more ⟶

4 TIPS TO HELP YOU CHOOSE A GOOD GARMENT FACTORY

For many people who start fashion brands, you probably have designs and ideas already. You may, if you know how to make clothes, have tried out a few samples yourself, even to the point of selling your items online or at craft markets. But if you have got to a point where you want toRead more ⟶

LAW: WHY FASHION BRANDS NEED TO KNOW ABOUT IMPORT TAX

Import duty is not a very sexy subject and I won’t lie, if you’re not into numbers, then it can be a little boring to learn about. But, like many areas of business, for fashion brands who are starting up, or maybe even established, you will probably be doing many things yourself so this isRead more ⟶

QC YOUR FASHION SAMPLES LIKE A PROFFESSIONAL GARMENT TECH

As a new fashion brand or even an existing one, you’ll need to get things made at some point. If you’re making your own products, then the garments or products you make have to still live up to your country’s legal standards and if you’re asking someone else to make them, like a factory, thenRead more ⟶

WEBINAR: PSYCHOLOGY CAN INCREASE SALES FOR YOUR FASHION BRAND

In today’s world of competitive retail, it is not always your products that make the difference in how well you sell. The webinar will go through the way in which people choose products and how to improve your sales, regardless of your products. If you want to increase your online sales then this is a notRead more ⟶

RESOURCE: 74 CARE SYMBOLS FOR FASHION LABELS

Labelling is a legal requirement for manufacturing fashion garments and although the symbols don’t change all that much across the world, there are a couple of differences depending on where you sell. However, if you are intending to sell across the world, I would always recommend going with either US or European symbols as theyRead more ⟶

RESOURCE: MEASURING BUTTONS – LIGNE

For most people, measuring buttons is a case of just giving a measurement or picking a design you like. In production, we measure the size of a button using something called “Ligne” Wikipedia describes the history of the word as: In the 9th century German button makers began to use the term ligne to measureRead more ⟶

WEBINAR: TECH PACKS FOR FASHION BRANDS

Do you know what a Tech Pack or Technical Pack is? Do you want to know? If you have a fashion business or are thinking of launching a fashion brand you really should On average, those who try to create garments with a rough sketch + image from the internet approach can waste up toRead more ⟶

LAW: FIT FOR PURPOSE UK

Law and legal issues are some of the parts that are forgotten about when starting a fashion business but are often the parts that cause the most problems and even getting people into a lot of legal trouble. It’s always important to ask a professional for your particular situation or seek advice for your ownRead more ⟶

THE SAMPLING PROCESS – RETAIL STYLE

When you are working with a factory, there is a lot more to do than a simple sketch that gets made a few weeks later. Actually there is an entire process from an initial sample through to production. When you are working with a factory, they have to simplify all processes to make sure that theyRead more ⟶

NEW BUYING TRENDS AND 10 STEPS TO FIND CUSTOMERS

For years the world has been dominated by large corporations and multinational brands, but in recent years that has all changed. The fall of the west, economically, changed everything in retail. The focus for customers has become price since they are all tightening their belts, but in the search for cheaper products, consumers are demandingRead more ⟶

THE ADAPTION PROBLEM FOR TRENDS AND PRODUCTS

‘’My customers don’t like fashion or trends, why should I use them?’’ Now the interesting thing here is that for many reasons, including the fact that the available materials you have and colours available in those materials are down to trends, it’s the wrong question and the wrong attitude. Generally people don’t appreciate the effectRead more ⟶

DRESSMAKING IS NOT RETAIL STANDARD

I was having an interesting conversation last week with someone looking to start-up a new fashion brand. They had no background in fashion or retail, which is quite common and actually not as big a problem as many people imagine. To get started, they chose to learn how to make clothes by going to dressmaking classes.Read more ⟶

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