Archive | Marketing

trial drops to test products and sales for your clothing line or fashion brand

‘Trial Drops’ help test trends & predict sales

‘Trial drops’ or just ‘trials’ are an interesting method used by retailers to test their customer’s reactions. Every season, there will always be a colour, trim or shape that might push the boundaries of that retailer’s brand.  It might not be accepted or worn by your customer and you’ll be worried about adding it to, […]

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questions answered about creating a clothing line. startup fashion brands. ask a question and get it answered. Solve problems


When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providing […]

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why should I leave my fashion branding, for my fashion brand or clothing line, till the end of my clothing line startup


This weeks answer to the question ‘WHY SHOULD I DO MY FASHION BRANDING AT THE END ‘ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG and watch our weekly video playlist, 5 minute Fashion Brand.   P.S If you think this article has […]

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Putting on a static presentation as an alternative to a catwalk fashion show. Cheaper and effective for fashion brands, businesses and clothing lines.


Fashion brands looking for exposure might be put off by the expense of a catwalk show. But did you know that there are alternatives that are proving more and more popular with even the biggest brands? Would it sound even better if they were cheaper alternatives too? In this blog post I want to talk […]

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Forward product planning for clothing lines. Events and trends of the future for products. Is your fashion brand taking advantage of the biggest event of the year?

The Biggest Event of the Year!

It’s hard enough to attract people to your fashion brand isn’t it. Let alone getting them to buy something. Well what happens when there is a huge event? Something that sweeps a country or even the world? In this blog post, I want to ask if you are taking advantage of these events to gain […]

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The Cart Hook podcast Show #13: Creating a Standout Brand with Vicky Nicholls. Talking about marketing, customer profiles and values for fashion brands, clothing line, businesses and startups

The CartHook Show #13: Creating a Standout Brand with Vicky Nicholls

Are you interested in improving your fashion Brand? A while ago I spent some time with Jordan Gal. Jordan developed software for your shopping cart that improves sales and gets shoppers back to unfinished shopping carts. As well as his busy schedule for his business and family, he also hosts a podcast, The Carthook Show. I really love […]

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Fashion brand identity for fashion businesses and clothing lines is essential for a strong and stable business. You need to build identity, core values and a reason for building your brand


All fashion brands are completely frivolous. They’re pointless and unnecessary. So why do people buy clothes from them? If you want to make sure you are essential to your customers, then read on. In this post I’m going to explain why you’re fashion brand is unnecessary. Why that doesn’t affect your sales and potential to […]

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Couture fashion brands and clothing lines are actually made to measure or bespoke, not couture. Breaking French law. If you are thinking about luxury customers then read this first.

Doing Couture? Why you might be breaking the law

Time and time again I hear the terms Couture being used very freely by those making things by hand or on an individual customer basis. Whilst I understand the confusion, if you are or planning to do haute couture or think you are doing it, you need to be very aware that you probably haven’t […]

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Why your fashion brand and your products are not the same thing. Fashion brands and clothing line need to understand the difference between garments and brand image

Why your Brand & your Products are not the same

During the process of building your fashion brand, you will probably be very focused on the products and how they will look. Most brands start because the designer,  or owner,  has an idea  or a passion for clothes. You would have spent countless hours dreaming of the products getting millions of customers flocking to your […]

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Want to put on a fashion show for your fashion brand or clothing line? Let's cover all of the costs of putting on a fashion show. What does it cost

COST: Want to put on a Fashion Show?

Fashion Shows are not the only way to get your products noticed, but they are the one that most people think of. Usually this is in terms of a Fashion Week Show, but in terms of cost, these are completely different and add on an additional couple of zero’s. In some upcoming posts, I’m going […]

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Create a fashion brand or clothing line. Why marketing and press too early isn't good for your brad. Why overnight success isn't a good thing.

Why Overnight Success Isn’t a Good Thing.

Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and people […]

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