Archive | Branding

5 THINGS EVERY POTENTIAL LUXURY BRAND SHOULD KNOW. If you are thinking about starting a luxury fashion brand or clothing line then you need to know this


So you’re thinking about starting a fashion brand or clothing line. You’re looking at business models and think that luxury is the way forward. Is it because you can design clothes with beautiful fabrics and trims? Maybe you like the idea of fame and being on the front cover of Vogue? Maybe you just think its smart business. Higher […]

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should I use a discount website platform to sell my fashion brand and clothing line? Should I sell my fashion brand on Groupon?


So you need to sell products. Like any brand, or business, sales keep you going. They pay for your costs, overheads and time, so that you can keep doing what you love. So it makes sense, that with an increase in sale and discount sites like Groupon, you’ll be tempted to go for the quick […]

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questions answered about creating a clothing line. startup fashion brands. ask a question and get it answered. Solve problems


When it comes to fashion brands, social media is essential to speak to your customers and find an audience that love your products. I’m always talking about developing relationships with customers and finding out who they are and what they are about, to gain a better relationship and therefore more sales. Serving your customer and providing […]

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why should I leave my fashion branding, for my fashion brand or clothing line, till the end of my clothing line startup


This weeks answer to the question ‘WHY SHOULD I DO MY FASHION BRANDING AT THE END ‘ For more video’s and answers to your own questions or problems, don’t forget to subscribe to our YouTube channel FASHION SERVICES HONG KONG and watch our weekly video playlist, 5 minute Fashion Brand.   P.S If you think this article has […]

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The Cart Hook podcast Show #13: Creating a Standout Brand with Vicky Nicholls. Talking about marketing, customer profiles and values for fashion brands, clothing line, businesses and startups

The CartHook Show #13: Creating a Standout Brand with Vicky Nicholls

Are you interested in improving your fashion Brand? A while ago I spent some time with Jordan Gal. Jordan developed software for your shopping cart that improves sales and gets shoppers back to unfinished shopping carts. As well as his busy schedule for his business and family, he also hosts a podcast, The Carthook Show. I really love […]

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Fashion brand identity for fashion businesses and clothing lines is essential for a strong and stable business. You need to build identity, core values and a reason for building your brand


All fashion brands are completely frivolous. They’re pointless and unnecessary. So why do people buy clothes from them? If you want to make sure you are essential to your customers, then read on. In this post I’m going to explain why you’re fashion brand is unnecessary. Why that doesn’t affect your sales and potential to […]

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Couture fashion brands and clothing lines are actually made to measure or bespoke, not couture. Breaking French law. If you are thinking about luxury customers then read this first.

Doing Couture? Why you might be breaking the law

Time and time again I hear the terms Couture being used very freely by those making things by hand or on an individual customer basis. Whilst I understand the confusion, if you are or planning to do haute couture or think you are doing it, you need to be very aware that you probably haven’t […]

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Why your fashion brand and your products are not the same thing. Fashion brands and clothing line need to understand the difference between garments and brand image

Why your Brand & your Products are not the same

During the process of building your fashion brand, you will probably be very focused on the products and how they will look. Most brands start because the designer,  or owner,  has an idea  or a passion for clothes. You would have spent countless hours dreaming of the products getting millions of customers flocking to your […]

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Create a fashion brand or clothing line. Some things to consider when you are naming your brand.

How to Name Your Brand

Your name is the first contact people with have with your brand. It will conjure a vision in your customer’s head and that vision will only be successful if it’s the same as what your brand stands for. So before you start writing down words or your name in different fonts, you need to define your […]

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Create a fashion brand or clothing line. Why marketing and press too early isn't good for your brad. Why overnight success isn't a good thing.

Why Overnight Success Isn’t a Good Thing.

Most people assume that being an overnight success is a good thing. The press and media follow your every move. There are interviews, pictures and your brand gets promoted by bloggers and famous fashion magazines. Sounds great doesn’t it. But what about the day after? What happens when the next ‘big thing’ is getting all of the attention and people […]

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